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Rare Watches.
Remarkable Access.

Exceptional timepieces, curated by expertise.
For collectors who know the difference.

EXPLORE OUR COLLECTIONS →
VOLUME 01THE HOUSE ISSUE
FALL/WINTER 2026PUBLISHED · NOV 2026
IN THIS ISSUEFEATURE · ATELIER · FOUNDER · READING ROOM
THE MAISONS

The Maisons

Richard Mille Rolex Patek Philippe Audemars Piguet F.P. Journe Avi & Co.

A CURATED SELECTION OF THE WORLD’S FINEST MAISONS

Avi & Co. watch editorial
Avi & Co. boutique detail
Fine jewelry closeup
Collector wearing an exceptional timepiece

THE ART OF THE EXCEPTIONAL

Objects of
desire.

Curated with intent. Sourced through a global network. Selected for a lifetime.

Watchmaking detail
Jewelry styling

— CHAPTER I

THE HOUSE

BORN FROM AVI HIAEVE’S VISION TO CREATE SOMETHING UNIQUE, AVI & CO. WATCHES AND JEWELRY BRING TOGETHER PRECIOUS MATERIALS, BOLD DESIGN, AND AN UNMISTAKABLE POINT OF VIEW.

LEARN MORE →

THE ARRIVALS

New this week.

AVAILABLE IN OUR SHOWROOMS · EXPERIENCE IN PERSON OR ONLINE

02 / HUBLOTNEW ARRIVAL
Hublot Classic Fusion

1915.NE10.7, Stainless Steel & 18K Rose Gold, Black Index Dial, 40 mm

$54,132

03 / ROLEXNEW ARRIVAL
Rolex Yacht-Master

226658, 18K Yellow Gold, Black Index Dial, Oysterflex Bracelet, 42 mm (2026)

$320,810

— CHAPTER II

THE AVI & CO.
COLLECTION

Designed by Avi Hiaeve. Defined by exceptional stones and an unmistakable point of view. Three signature collections, worn by some of the world’s most recognized collectors.

— BY THE NUMBERS

0+

YEARS BUILDING
A LEGACY

0%

AUTHENTICITY
GUARANTEED

0+

FIVE-STAR
GOOGLE REVIEWS

0

BOUTIQUES
IN 3 CITIES

— THE MOTIVATIONAL DRIVE

The People, The Timepieces,
The Passion

The People
01 · PEOPLE
The Timepieces
02 · TIMEPIECES
The Passion
03 · PASSION
Avi Hiaeve
04 · LEGACY
Avi Hiaeve, Founder and CEO

— A NOTE FROM OUR FOUNDER

“You got to keep going. You can never stop. Think big. And when you think bigger, go bigger.”

For more than 20 years, Avi & Co. has built its name on trust, relationships, and access to the extraordinary. What began with Avi Hiaeve’s first storefront at just 16 years old has grown into a family-owned luxury house with boutiques in New York, Miami, and Aspen, serving collectors around the world with rare timepieces, fine jewelry, and a distinctly personal approach to luxury.

AVI HIAEVE FOUNDER · CEO · AVI & CO.

— CHAPTER III

The Boutiques

Three cities. One Avi & Co. experience. Explore exceptional watches and fine jewelry in person, with the expertise and personal service that have defined us for more than 20 years.

— FRIENDS OF THE HOUSE

Friends of Avi & Co.

Athletes, artists, and ambassadors have walked into our boutiques and walked out wearing a piece of the legacy.

Rick Ross
RICK ROSS
COLLECTOR
Friend of Avi & Co.
THE LEGACY
IN MOTION
Friend of Avi & Co.
ICONIC
MOMENTS
DJ Khaled
DJ KHALED
COLLECTOR
WatchProResidentForbesRobb ReportL’OfficielPuristHaute LivingEntertainment TonightFlauntProfessional JewelerZoe Magazine

FEATURED IN

“Avi & Co. is known for selling Patek Philippes, Audemars Piguets, and Rolexes, but also makes bling, too.”

ROBB REPORT · 2024

01 / 11

THE READING ROOM

The Reading Room

VIEW ALL →
Avi & Co. specialist

— CHAPTER V

Source the
Unfindable.

The watch you are looking for is not always listed online. Tell us the reference you are after, and our specialists will draw on more than 20 years of industry relationships to find it. From rare modern releases to elusive collector references, we know where to look and who to call.

SPEAK WITH A SPECIALIST → OR · WHATSAPP A SPECIALIST
20+ YEARS OF INDUSTRY RELATIONSHIPSWORLDWIDE SOURCING NETWORK1:1 DEDICATED SUPPORT

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